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Creative Business Strategies (BCI) - TFT00029I

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Edward Braman
  • Credit value: 30 credits
  • Credit level: I
  • Academic year of delivery: 2021-22
    • See module specification for other years: 2022-23

Module summary

This is the core creative module in the second year of the Business of Creative Industries degree. It asks students to start thinking strategically: combining their creative enthusiasms with developing entrepreneurial and practical business skills to solve real-world industrial problems, and then to initiate imaginative strategies and plans of their own. This is a module about developing and refining creative business instincts as much as solid and productive practices and will operate as a complement to the degree's other Year Two 30 credit module: Creative Business Methods. The module will be distinctive in its mode of teaching in that it will make extensive use of problem-based learning. In this, students will form small syndicates - rather like company boards or strategy groups - to research and consider solutions to industrially focused business challenges.

*Students will lose 3 marks per workshop, seminar or practical session missed for this module.

Module will run

Occurrence Teaching period
A Spring Term 2021-22 to Summer Term 2021-22

Module aims

This module aims to:

Acquaint you with the processes and procedures whereby creative businesses develop strategies to achieve objectives, across a range of sectors, and business sizes.

Develop your leadership and management skills to support and promote team working towards strategic objectives

Encourage you to critically analyse business strategies for their strengths and weaknesses, both in real-world case study. and in problem-based learning environments.

Develop your own ability to devise creative business strategies based on a combined application of your knowledge of or enthusiasm for particular creative sectors, your developing practical skills and your knowledge of sector models and signal case-studies.

Module learning outcomes

At the end of this module students will be able to:

Identify creative business objectives and define some strategic routes towards achieving them.

Apply a combination of skills - leadership, a knowledge of creative production alongside financial and legal knowledge - to the development of creative business strategies.

Apply a knowledge of industrial and sector specific case-studies to the development new project strategies

Evaluate and critically analyse strategies for their strengths and weakness and use both theoretical concepts and applied practice to problem-solving

Lead - and work co-operatively inside - teams on the realisation of creative projects.

Present individual and team strategic proposals in compelling formats.

Module content

This is a discrete module with its own clear objectives. However it runs parallel - and is expected to draw on a dialogue - with BCI's other 30 credit year 2 module Creative Business Methods. As such it is conceived that the final summative assessment may - if the student so chooses - operate as a complement to the the business plan (financial and planning workflows) which concludes the Methods module.

Indicative assessment

Task Length % of module mark
Essay/coursework
Individual Strategy Prospectus
N/A 70
Essay/coursework
Reflective Report
N/A 10
Oral presentation/seminar/exam
Presentation of group strategy project
N/A 20

Special assessment rules

None

Additional assessment information

Formative work is embedded in the seminars, in the process of feeding back on problem-based learning and in the summer term individual supervision process.

Indicative reassessment

Task Length % of module mark
Essay/coursework
Individual Strategy Prospectus
N/A 70
Oral presentation/seminar/exam
Personal element of Syndicate presentation
N/A 20
Oral presentation/seminar/exam
Report and Reflection on Group Project Work
N/A 10

Module feedback

Feedback on all assignments will be returned within four weeks as per university regulations. There will be interim verbal feedback to the syndicates at periods through their problem-based learning work.

Indicative reading

J. Wroot and A Willis, DVD, Blue-Ray and Beyond: Negotiating Formats and Platforms Within Media Consumption (London:Palgrave, 2017).

Mark Litwak, Risky Business: Financing and Distributing Independent Films (Los Angeles: Silman James Press, 2004).

Michael D Smith and Rahul Telang, Streaming Sharing Stealing: Big Data and the Future of Entertainment (Cambridge, MA: MIT Press, 2016).

Mark Litwak,Dealmaking in the Film and Television Industry (Los Angeles: Silman James Press, 2009)

Dina Appleton, Hollywood Dealmaking (New York: Allworth Press, 2002).



The information on this page is indicative of the module that is currently on offer. The University constantly explores ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary. In some instances it may be appropriate for the University to notify and consult with affected students about module changes in accordance with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.