In this module, students learn how to take an initial idea for a product or service and create a Business Plan that explores and exploits its potential. The module includes learning about financial planning, making projections, operational planning and other key topics. As part of the learning, students analyse a number of successful businesses to understand how they make money from the product or service and see if these can be applied to their own business ideas. In groups, students work together to create a Business Plan and will present this business concept to a group of “Dragons” in a short, unassessed, pitching session leading to the culmination of a formal Business Plan document.
Occurrence | Teaching period |
---|---|
A | Spring Term 2021-22 |
To familiarise students with the professional codes of conduct before entering their chosen interactive media industry (be it games, mobile media, computing etc).
To familiarise students with the business, practical and economic issues of employment in the interactive media industry.
To familiarise students with the legal issues of creating interactive media products and content.
Subject content
Understand how to manage practical business considerations with creativity and in tandem with the creative process.
Understand the economic context in which media industry professionals operate.
Understand the legal, regulatory and political mechanisms that affect digital media, information and cultural products both nationally and internationally.
Academic and graduate skills
Demonstrate analysis, synthesis, evaluation and application skills at a level able to contribute to a research theme.
Develop oral and written communication skills applicable in professional frameworks.
Task | Length | % of module mark |
---|---|---|
Essay/coursework 2000 word Individual Reflective Essay |
N/A | 40 |
Groupwork 20-25 page Group Business Plan |
N/A | 60 |
None
Task | Length | % of module mark |
---|---|---|
Essay/coursework 2000 word Individual Reflective Essay |
N/A | 40 |
Essay/coursework 8-12 page Individual Business Plan |
N/A | 60 |
Students will receive written feedback on coursework assignments using a proforma identifying key requirements and marks awarded for sections of the assignment. This will be available within 20 working days of submission, except in exceptional circumstances which will be communicated to the students.
Indicative type of book:
Online resources include:
http://www.designcouncil.org.uk/resources-and-events/designers/guides/legal-issues/
Hardcopy resources include:
China's Creative Industries: Copyright, Social Network Markets and the Business of Culture in a Digital Age, Montegomery, Edward Elgar Publishing, 2010.
The Digital Rights Movement: The Role of Technology in Subverting Digital Copyright, Postigo, MIT Press, 2012.