Studying at York
Marketing in Context - MAN00032H
Module summary
This module will involve students working in small groups on a single project relating to marketing within an organisation. Student groups operate as marketing agencies answering a client’s brief.
Module will run
| Occurrence | Teaching cycle |
|---|---|
| A | Autumn Term 2021-22 |
Module aims
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Module learning outcomes
Subject content
· Understanding and knowledge of the specificities of marketing in context.
· Awareness of the changes taking place in communications and media and the impact that is having on the marketing in a range of industries.
Academic and graduate skills
Students will develop the skills to:
· apply concepts, frameworks and theories of marketing to marketing in context
· make marketing decisions in the context of local and global environments
· apply knowledge in the preparation and discussion of case studies, and also in decision taking in real life situations
· work in groups and present and discuss ideas in public
· demonstrate the ability to conduct research on marketing related topics in context.
Other learning outcomes (if applicable)
· Link to practice
Module content
This module will involve students working in small groups on a projects relating to marketing within an organisation. Student groups operate as marketing agencies answering client’s briefs. The sequence and timing of sessions will reflect this process:
- Introduction of the project briefs
- Develop relevant groups working skills
- Develop expertise regarding a) the specific industry and b) marketing agencies.
When possible, this module will involve a live projects and the module is designed to ground students in the requirements for live work, group work, etc as early as possible in the process.
Groupwork will partly be mentored by the teaching team during seminars, allowing individual attention to each of the groups. Peer assessment of group elements will take place.
A mid-term formative assessment involving the presentation of a poster will allow the students’ initial ideas to gain formal feedback to help them develop their work towards the summative assessment.
Assessment
| Task | Length | % of module mark |
|---|---|---|
| Essay/coursework Group Work with Peer Review |
N/A | 30 |
| Essay/coursework Group Work with Peer Review |
N/A | 40 |
| Essay/coursework Individual Reflective Statement (1500 words) |
N/A | 30 |
Special assessment rules
None
Reassessment
| Task | Length | % of module mark |
|---|---|---|
| Essay/coursework Re-assessment: Individual Marketing Plan |
N/A | 100 |
Module feedback
Students will receive written feedback on the formative assessment. They will also receive a feedback sheet with detailed comments on their summative assessment. Turnaround time for summative assessment is 6 weeks. At the end of term the module leader will develop a report a on the module which, once approved by the Board of Exams, will be uploaded onto VLE and made accessible to the students.
Indicative reading
There are no specific key texts for this module. Reading will be provided during the first few weeks and students will be encouraged to utilise reading from prior modules to support their ideas. In addition students will be encouraged to engage with the practitioner literature- for example Marketing Week (https://www.marketingweek.com/), Advertising Week (http://www.advertisingweek.com/) and the Financial Times. This reflects the applied and practical nature of the module.
