Accessibility statement

Qualitative Research Methods - MAN00028M

« Back to module search

  • Department: The York Management School
  • Module co-ordinator: Dr. Danny Chow
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2020-21

Module will run

Occurrence Teaching cycle
A Spring Term 2020-21

Module aims

The aim of the module is to familiarise students with and develop understanding of key techniques of qualitative analysis. The module explores in greater depth the assumptions, advantages, merits and demerits of the respective approaches to qualitative and multi-method research.

Module learning outcomes

· Develop an appreciation of the norms and expectations associated with qualitative research methodology

· Understand the different methods and techniques of data gathering available, their strengths and weaknesses

· Competently gather data and analyse it appropriately in the context of both a qualitative and mixed method research project.

· Demonstrate understanding of ethics and ethical challenges associated with research


Task Length % of module mark
Qualitative Research Methods - Coursework
N/A 100

Special assessment rules



Task Length % of module mark
Qualitative Research Methods - Coursework
N/A 100

Module feedback

The timescale for the return of feedback will accord with TYMS policy

Indicative reading

Eriksson, P., & Kovalainen, A. (2015) Qualitative Methods in Business Research. London, UK: Sage

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.