The module requires students to apply their learning from prior modules in order to initiate and develop an idea for a new business venture, including the preparation and presentation of a detailed business plan. The module is also designed to develop the ability of students to work in teams.
Module learning outcomes
Understand and apply key aspects of new venture creation and development, including: deciding upon a business idea, developing a value proposition for customers, and refining a business model to deliver the value proposition to customers.
Academic and graduate skills/qualities:
Understand the interaction between various key functional areas within Management.
Acquire and organise information from a wide range of source materials.
Analyse and prepare solutions to an increasingly complex set of business problems.
Demonstrate and utilise the skills necessary for effective group and teamwork.