What do Superman, Bette Davis and Kylie Minogue all have in common? Each has been used to persuade people to safeguard their health and consider the issues affecting other people. With the advent of new media technologies in the twentieth century public health officials became convinced that mass media had to be used to improve public health. Educating people and keeping them informed about the health situation was seen to play a key role in the enduring fight against disease. People got their information and formed opinions about health from a variety of unofficial sources as well, including popular magazines, films, advertising and television, as well as from official propaganda. There were multiple discourses about what it meant to be healthy, suffer disease, or interact with medical professionals.
Occurrence | Teaching period |
---|---|
A | Spring Term 2021-22 |
The module aims to:
After successfully completing this course students should:
Teaching Programme:
Students will attend eight weekly two-hour seminars in weeks 2-9.
Seminars may include the following themes:
Task | Length | % of module mark |
---|---|---|
Essay/coursework Essay 4000 Words |
N/A | 100 |
None
Students will complete a 2,000-word essay for formative assessment, due in week 6 or 7 of the spring term, for which they will receive an individual tutorial. They will then submit a 4,000-word assessed essay for summative assessment in week 1 of the summer term.
For further details about assessed work, students should refer to the Statement of Assessment for Taught Postgraduate Programmes.
Task | Length | % of module mark |
---|---|---|
Essay/coursework Essay 4000 Words |
N/A | 100 |
Following their formative assessment task, students will receive written feedback consisting of comments and a mark within 10 working days of submission. They will also receive verbal feedback at an individual tutorial. All students are encouraged, if they wish, to discuss the feedback on their formative work during their tutor’s student hours. For more information, see the Statement on Feedback.
For the summative assessment task, students will receive their provisional mark and written feedback within 20 working days of the submission deadline. Supervisors are available during student hours for follow-up guidance if required. For more information, see the Statement of Assessment for Taught Postgraduate Programmes
For term time reading, please refer to the module VLE site. Before the course starts, we encourage you to look at the following items of preliminary reading:
Berridge, Virginia and Kelly Loughlin. Medicine, the market and the mass media: producing health in the twentieth century. London: Routledge, 2005.
Bonah, Christian and Anja Lauko¨tter (Eds.). Body, capital, and screens. Visual media and the healthy self in the 20th century. Amsterdam: Amsterdam University Press, 2020.
Hansen, Bert. Picturing Medical Progress from Pasteur to Polio: A History of Mass Media. New Brunswick, N.J.: Rutgers University Press, 2009.