Accessibility statement

Personal Professional Practitioner - ELE00130M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Bidyut Baruah
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2021-22

Module summary

This module aims to prepare students for future roles in industry, research or self-employment. It will introduce students to a variety of business models and give them the opportunity to practice vital employability skills such as self-reflection for personal effectiveness, team-work, leadership, self-promotion and marketing, public engagement and communicating science/technology to diverse audiences.

Module will run

Occurrence Teaching cycle
A Autumn Term 2021-22 to Spring Term 2021-22

Module aims

Subject content aims:

  • Develop skills for Professional Practice such as effective goal setting, communication, interviewing, mentoring, negotiation, networking and self-marketing.
  • Understand the process of innovation and new product development and the use of elevator pitch for funding new business ideas
  • Event planning and management including marketing, finance and budget planning, catering, reporting to clients, activity scheduling, staff and media communication, team working and client management
  • Awareness of relevant standards and compliance requirements including laws related to individuals: employment law, contract law and Health and Safety measures.

Graduate skills aims:

  • Personal Professional skills: negotiation, leadership, self-promotion, networking, pitch presentation;
  • Personal financial management;
  • Personal professional development: goal setting, SMART objectives, up-skilling, reflective practice;
  • Personal business effectiveness: managing meetings, facilitating teams and leading changes
  • Social media for public engagement, marketing and promotion.
  • Creativity and use of effective decision making and problem solving techniques.
  • Gain some experience of the process of event planning, marketing and management.

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will be able to:

  • Conduct research on professional practice in the field of Audio and Music Technology.

  • Reflect on generic and technical skills as part of professional self-development.

  • Produce a personal marketing portfolio.

  • Analyze and apply appropriate decision making and problem-solving techniques to given situations.

  • Develop, plan and present a business pitch for an innovative idea.

  • Conduct research on some of the legal implications, relevant standards and compliance requirements within an organization.

  • Extract and critically evaluate information from reliable sources to construct a portfolio report for a specified audience.

Graduate skills learning outcomes

After successful completion of this module, students will be able to:

  • Apply Personal Professional skills such as negotiation, leadership, self-promotion, networking, pitch presentation.
  • Effectively use appropriate social media for public engagement, marketing and promotion documenting the development of these skills through self-reflective e-learning log entries.
  • Manage team and group meetings effectively through developing skills in facilitation and creativity.
  • Apply techniques for strategic planning and creative thinking to a variety of situations.
  • Apply professional practice in the planning and management of a personal portfolio.
  • Understand issues of communication in a number of media and be able to use a range of media more effectively.

Module content

Weekly entries to the e-learning log will encourage self-reflective practice and also serve as a tool for fast formative feedback on student progress in developing graduate skills.

Assessment

Task Length % of module mark
Essay/coursework
Multimedia Business Card
N/A 40
Essay/coursework
Simulation Portfolio report
N/A 60

Special assessment rules

None

Reassessment

Task Length % of module mark
Essay/coursework
Multimedia Business Card
N/A 40
Essay/coursework
Simulation Portfolio report
N/A 60

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme.  We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback.  This can be found at https://www.york.ac.uk/students/studying/assessment-and-examination/guide-to-assessment/

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme.  In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work.  Students are provided with their examination results within 20 working days of the end of any given examination period.  The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline.  The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback.  The Department will endeavour to keep such delays to a minimum.  Please note that any marks released are subject to ratification by the Board of Examiners and Senate.  Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

This module is very interactive in nature and the cohort is very small. Students will have plenty of opportunities throughout the workshops and lectures to discuss the assessment and clarify any queries. Students will have 1 on 1 meetings with the course tutors to discuss their overall progress.

Indicative reading

  • Reflective practice writing and professional development by Gillie Bolton
  • The Strategy Reader by Susan Segal-Horn



The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.