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Strategic Management for EM - ELE00117M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Noel Jackson
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2018-19

Module summary

A considered view of the legal form of an organisation, how it reflects and generates its corporate values through mission and vision statements and how that generates specific strategic directions, policies and practices. Strategy analysis tools and their uses will be explained and developed through case studies and application to real scenarios. This module gives many of the tools to be used in later modules and assessments.

Module will run

Occurrence Teaching cycle
A Autumn Term 2018-19

Module aims

Subject content aims:

  • Compare and discriminate between different legal forms for organisations.

  • Understand and explain the meaning behind a company's mission statement and how it reflects corporate values.

  • Explain the meaning of common strategic management terminology.

  • Strategically analyse an organisation’s or business unit’s position.

  • Compare strategic opportunities and recommend a way forward.

  • Plan an organisation’s structure and systems to achieve an agreed strategy.

  • Understand how the human resource management processes within an organisation supports its mission statement and corporate values.

Graduate skills aims:

  • Demonstration of capacity for analysis and synthesis throughout the module as the student firstly proposes then develops a novel product or technology in a defined business context

  • Planning and Time management – demonstrated through meeting deliverable deadlines

  • Report writing – through the idea statement and report

  • Research skills – into the future state of the communications sector

  • Creativity – being able to propose and articulate a novel idea

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • be able to plan an organisations strategic and operational systems for effective operation.

Graduate skills learning outcomes

After successful completion of this module, students will:

  • be able to show improved analysis and synthesis skills

  • plan and manage their time and work more effectively

  • be able to write more focussed reports

  • be able to independently carry out research, including literature reviews

  • be more creative in generating and evaluating ideas for business improvement.


Task Length % of module mark
N/A 100

Special assessment rules



Task Length % of module mark
N/A 100

Module feedback

Standard university process

Indicative reading


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.