Accessibility statement

Ideation - ELE00039M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Bidyut Baruah
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2018-19

Module summary

This module is designed to introduce the various concepts of idea generation techniques and applications within an organization. It will look at organizational creativity and innovation and how innovative employees can be facilitated using a variety of approaches to idea refinement and selection.

The key areas covered in this session include:

  • Creativity and idea generation techniques.
  • Concept of intrapreneurship.
  • Approaches to idea refinement and selection and communication to appropriate stakeholders.
  • Issues of commercial exploitation in the competitive environment including the setting of pricing structures and marketing options.

Module will run

Occurrence Teaching cycle
A Spring Term 2018-19

Module aims

Subject content aims:

  • Generate ideas in a new area
  • Design a selection approach for a new application area to allow the better ideas generated to be identified
  • Define the appropriate stakeholders
  • Communicate an idea through a written proposal
  • Communicate an idea through an ‘elevator pitch’


Graduate skills aims:

  • Capacity for analysis and synthesis – demonstration of this through their appropriate application of creativity techniques
  • Public speaking – through workshop presentations and through the summative personal elevator pitch
  • Report writing – through the assignment report
  • Creativity – this module lays down the fundamentals of this competence

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • Improve their idea creation, development and communication – be able to generate, develop and communicate ideas to relevant stakeholders.

Graduate skills learning outcomes

After successful completion of this module, students will:

  • Have an improved capacity for analysis and synthesis
  • Be better able to communicate their ideas
  • Be more creative in identifying opportunities.


Task Length % of module mark
N/A 100

Special assessment rules



Task Length % of module mark
N/A 100

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme.  We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback.  This can be found at

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme.  In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work.  Students are provided with their examination results within 20 working days of the end of any given examination period.  The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline.  The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback.  The Department will endeavour to keep such delays to a minimum.  Please note that any marks released are subject to ratification by the Board of Examiners and Senate.  Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date. 

Indicative reading


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.