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Strategic Management - ELE00022M

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  • Department: Electronic Engineering
  • Module co-ordinator: Dr. Noel Jackson
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2019-20
    • See module specification for other years: 2018-19

Module summary

A considered view of the legal form of an organisation, how it reflects and generates its corporate values through mission and vision statements and how that generates specific strategic directions, policies and practices. Strategy analysis tools and their uses will be explained and developed through case studies and application to real scenarios. This module gives many of the tools to be used in later modules and assessments.

Module will run

Occurrence Teaching cycle
A Autumn Term 2019-20

Module aims

Subject content aims:

  • To introduce students to strategic management as applied at the organisational level
  • To explore strategic management issues
  • To develop competence in some of the strategic management tools and techniques

Graduate skills aims:

  • To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience
  • To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience

Module learning outcomes

Subject content learning outcomes

After successful completion of this module, students will:

  • Be able to explain the meaning of common strategic management terminology
  • Be able to strategically analyse an organisation’s or business unit’s position
  • Be able to compare strategic opportunities and recommend a way forward
  • Be able to plan an organisation’s structure and systems to achieve an agreed strategy

Graduate skills learning outcomes

After successful completion of this module, students will:

  • Be able to construct concise technical reports that critically evaluate and synthesise new information based on research, appropriate for the target audience
  • Be able to design, deliver and defend persuasive technical presentations based on selected reliable evidence to the target audiences
  • Be able to write a personal reflective report about their experiences working in a group setting


Task Length % of module mark
N/A 25
N/A 75

Special assessment rules



Task Length % of module mark
N/A 25
N/A 75

Module feedback

'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme.  We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.

A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback.  This can be found at

The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme.  In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work.  Students are provided with their examination results within 20 working days of the end of any given examination period.  The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline.  The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback.  The Department will endeavour to keep such delays to a minimum.  Please note that any marks released are subject to ratification by the Board of Examiners and Senate.  Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.

Indicative reading

Exploring Corporate Strategy: Text and Cases [Paperback], Johnson & Scholes, Paperback: 1120 pages Publisher: Financial Times/ Prentice Hall; 7 edition (22 Nov 2006) ISBN-10: 9780273651123 ISBN-13: 978-0273651123

The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.