Strategic Management - ELE00022M

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  • Department: Electronic Engineering
  • Module co-ordinator: Mr. Noel Jackson
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2017-18

Related modules

Pre-requisite modules

  • None

Co-requisite modules

  • None

Module will run

Occurrence Teaching cycle
A Autumn Term 2017-18

Module aims

This module introduces students to the enterprise and strategic management.

  • To introduce students to strategic management as applied at the organisation and business unit levels.
  • To explore strategic management issues
  • To develop competence in some of the strategic management tools and techniques

Strategic management overview: the strategic management process; definition of terminology; organisational culture; mission and objectives; hierarchy of strategies. Strategy formulation: competitive environment analysis; environmental scanning: PESTE; internal analysis; SWOT. Strategy selection: strategic alternatives; mergers and acquisitions. Strategy evaluation and selection: business portfolio analysis; competitive strategy analysis. Strategy implementation: strategy and structure; organisational leadership; role of budgets, functional strategies and motivational systems.

Module learning outcomes

  • Explain the meaning of common strategic management terminology.
  • Strategically analyse an organisation or business units position.
  • Compare strategic opportunities and recommend a way forward
  • Plan an organisations structure and systems to achieve an agreed strategy

Assessment

Task Length % of module mark
Essay/coursework
Strategic Management Assessment
N/A 100

Special assessment rules

None

Reassessment

Task Length % of module mark
Essay/coursework
Strategic Management Assessment
N/A 100

Module feedback

Feedback is given to students on their presentations and submitted reports in written form using the normal Departmental submission and feedback procedure.

Indicative reading

Exploring Corporate Strategy: Text and Cases [Paperback], Johnson & Scholes, Paperback: 1120 pages Publisher: Financial Times/ Prentice Hall; 7 edition (22 Nov 2006) ISBN-10: 9780273651123 ISBN-13: 978-0273651123



The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.