Victor Avila Torres
PhD Student



I have a BA in Communication by Universidad de las Américas Puebla (UDLAP) after which I stared working as digital media producer in different fields, such as photography, video editor, digital marketing, and live streaming. Later I worked as head of Cultural Activities and Public Relations for a state university in Nezahualcóyotl, Estado de México where I also produced a TV program for public broadcast television.

My return to academy took place in 2012 when I was able to take a masters in Communication at Universidad Iberoamericana Ciudad de México, where I also worked as a teacher and research assistant. My thesis was around digital music technology and the ways in which they are integrated into everyday life.

  • Master in Communication (2014), Universidad Iberoamericana Ciudad de México
  • BA in Communication Sciences (2007), Universidad de las Américas Puebla



Value, Ownership and Quality of music in Digital Era. A research in México and the UK

My project is looking for the ways in which individuals are attached to music through technology, particularly how it has change since digital consumption transformed the musical experience. My focus is on three notions that, from my view, are key in the changing relation between music and listeners: value, ownership and quality. My approach is cantered in the listener to examine how those notions can be related (or not) to legal, market and technical frames. By comparing between the UK and México I hope to be able to highlight the structural and symbolic grounds in which the musical experience and the attachment to music is developed.

This project is supervised by Dr. David Beer and Dr. Daryl Martin at the University of York


Research Interests

  • Technologies of Music Consumption
  • Musical Experience in the Everyday Life
  • Sociology of Technology
  • Cultural Sociology
  • Media Studies



I have taught audio-visual production courses (audio, video editing, video production, audio-visual language) for Graphic Design undergraduate students at Universidad Tecnológica de México.

Also I have taught in the Communication Department at Universidad Iberoamericana Ciudad de México, about History of Media Technologies and Communication and Technology.


Selected publications

  • Avila Torres, Victor (forthcoming) “Making Sense of Acquiring Music in Mexico City.” In Nowak, Raphael and Andrew Whelan (eds) Networked Music Cultures. Contemporary Approaches, Emerging Issues. London; Palgrave.
  • Guerrero, M. A., Ávila Torres, V., & Palacios, M. (2016). ¿Afectó la cobertura mediática el resultado electoral de 2015 en el Distrito Federal? Revista Iberoamericana de Comunicación, 28.
  • Enríquez Mier, T., & Ávila Torres, V. (2016). Género, elecciones y cobertura mediática. Análisis de la elección intermedia de 2015 en el Distrito Federal. Revista Iberoamericana de Comunicación, 28.



  • Música, Tecnología. In STS@Ibero 1.0. Unviersidad Iberoamericana. November 2015
  • El blog y la utopía de los medios radicales. En Unión Latina para la Economía Política de la Información, la Comunicación y la Cultura(ULEPICC). Nomvember 2007


Contact details

Victor Avila Torres
PhD Student
Wentworth College
York University
North Yorkshire
YO10 5DD

Tel: 01904 32 2638