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Writing for Lay Audiences and the Media

Thursday 1 December 2016, 10.30AM to 3.00pm

ESRC IAA Training Course: Writing for lay audiences and the media

This course will help you increase the impact of your research beyond academia by harnessing the power of the media. You’ll learn how to use accessible and engaging language to describe your research, find out how to identify key target audiences for research outcomes and how to tailor your writing to reach those audiences. 

This training course is provided through the University of York ESRC Impact Acceleration Account (IAA). Delivered by specialist research communications agency, Campus PR, the course will help you identify what kind of articles the media might want from you and how to produce them. You’ll find out how to generate story ideas from your research, pinpoint/target the right media outlets for those ideas and persuade an outlet to publish them by writing a ‘killer pitch’ that no editor will be able to refuse. Although the course focuses on writing for traditional and social media as a route to impact, the skills you’ll learn will also help in writing lay summaries for your grant applications. This course is suitable for anyone actively carrying out research. 

The course is aimed at and open to final year PhD students and Early Career Researchers with an interest in developing impact for their social sciences research.

Lunch will be provided.

Places on this course are limited. To book your place please either login to SkillsForge (for students) or the Learning Management System (for staff) and search 'ESRC', or use the appropriate link:

Location: ReCSS Training Suite YH/001b, Research Centre for Social Sciences, University of York, 6 Innovation Close, YO10 5ZF