|Marketing & Design Administrator|
|Advertising, marketing and PR|
|Medium-size business (50-249 employees)|
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A day in the life of a Marketing & Design Administrator in the United Kingdom
Working in a job I love straight out of University
What I do
I am responsible for the planning, implementation and analysis of all York Sport’s marketing activities. From app development and social media marketing, to print design and event management, I co-ordinate all of our marketing with the approval of my line manager. A key part of this is analysing our return on investment and other key performance data, which informs our future marketing strategy.
Skills I use and how I developed them
Design: Throughout primary, secondary and further education I've always studied at least one artistic subject. When I got to University I was keen to find an outlet for my passion and settled on becoming a Creative Marketing Officer for my college which really refined my skills.
Organisation: Balancing my degree, part-time employment, voluntary positions on societies etc and freelance design work was key in developing my organisational skills! The administration element of my current job developed these essential skills even further.
Analysis: One of the cornerstones of my degree in Philosophy was analysis; whether it was analysing a dilemma or an argument. I already had good analysis skills from my A-Levels in Religious Philosophy and Politics, but University was where they were really developed.
What I like most
I like having control of entire campaigns, from inception to completion. It's highly rewarding when I can see the financial success of a campaign and the contribution it makes to the company. It also makes me highly competitive - with myself! I'm always trying to best my past results.
What I like least
There's a lot of day-to-day tasks that aren't the juiciest or most engaging, but they're necessary for the smooth running of the business. One of my most hated tasks is purchasing as it takes about 5 different administrative tasks to order even the most simple thing.
What surprised me most
My original plan was to pursue design-lead or creative advertising, as I really didn't like the idea of business-minded marketing. I've actually found the exact opposite! I would have never thought that I'd thrive on statistics, ROI and KPI's.
My career goals when I graduated
My mid-term goal was to explore the world of marketing further and figure out what I was really passionate about. Long-term my goal is to specialise before moving up into management.
My career history
My career is just beginning really! I've worked in Marketing full-time for just over 8 months now, previously working part-time and voluntary for various University groups.
What has helped my career to progress
People are what has really progressed my career. Whether that's students electing me on my college committee, friends asking me to do freelance work, acquaintances spreading the word about my work or the people at York Sport taking a chance on me and giving me the trust to develop as a marketing professional.
Courses taken since graduation
None as of yet, but this year I will start my Professional Certificate in Marketing with the Certified Institute of Marketing.
How my studies have helped my career
I would never have been exposed to the opportunities I have if I hadn't gone to University. There really is no place like it to develop and explore yourself.
What surprised me about my career so far
I'm most surprised by the fact I not only have a job, but that it's in marketing and I love it. I would never have thought I would be in a job that I absolutely love straight out of University!
Where I hope to be in 5 years
I have no idea where I'll be in five years, but I hope there's less administration!
My advice to students considering work
The workplace is more important than the role. The role has the potential to change as your employer discovers more about you and you develop as a professional. Chances are the company won't. Is there room for you to make the role your own? Is a promotion likely? Will they support you through professional training? These are all important questions you may not think about when starting out.
Secondly, take every opportunity that seems even slightly relevant to your prospective career and make it your own. Work hard in voluntary roles, make an impression, go the extra mile, and people will remember you. Make yourself invaluable to a company!
My advice about working in my industry
Do your research and stay up-to-date! From consumer behaviour to the latest Facebook metrics, it's crucial you stay on top of the latest marketing trends and data. This might sound time-consuming and scary but it isn't if you're passionate about it. There are so many social media pages and useful websites filled with this stuff is easy-to-digest formats.
Keep pushing yourself to learn more! I had no experience in the business analytics side of marketing, but through online resources, talking to colleagues, and voluntary learning courses, I've developed skills that make me an invaluable member of the team.
Once you get yourself a placement/internship/job somewhere make yourself indispensable. Go the extra mile, change the way things are done and get involved. Make it so they simply cannot do without you!
I'm happy to answer any questions you may have about entry-level marketing, internships and finding graduate jobs.
If you like the look of Tasha’s profile, the next steps are down to you! You can send Tasha a message to find out more about their career journey. If you feel you would benefit from more in-depth conversations, ask Tasha to be your mentor.