Melissa C.

Marketing Executive
Happy to mentor
Happy to be contacted

About me

Melissa C.
English and Related Literature
English & Related Literature
United Kingdom

My employment

Marketing Executive
The Bridge Marketing
United Kingdom
Advertising, marketing and PR
Small business (0-49 employees)

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A day in the life of a Marketing Executive in the United Kingdom

In my years at uni, being a student ambassador, and then also being a student brand manager and doing several internships within marketing, it really helped me decide that is what I wanted to do.

Briefly describe the organisation you work for

Marketing Agency

What do you do?

In my role I get to work with a variety of different clients, which makes it very interesting (from FinTech to companies running D&I programmes to Engineering) and help to implement the marketing strategy for that business or individual. This will include me fulfilling various duties, such as writing draft press releases, updating clients websites, running their social media pages and planning their posts, organising events and also providing administrative support.

Reflecting upon your past employment and education, what led you to your current career choice?

Over my education I tried variety of different work experience and this really helped to narrow down what I wanted to do. In my years at uni, being a student ambassador, and then also being a student brand manager and doing several internships within marketing, it really helped me decide that is what I wanted to do.

Is your current job sector different from what you thought you would enter when you graduated?

No it isn't, but then again I didn't have a set plan or expectations of going into a certain sector, I was very open minded.

Describe your most memorable day at work

My most memorable day was when I got put on my first client account and had to run it independently, being responsible for all the logistics and comms. Proud moment for both my manager and myself, as when I first started at the company, I remembered the overwhelming feeling of seeing all the other account managers, but it showed how far I had come since starting. It's only a small thing but it's the first step to making bigger moves.

Are there any challenges associated with your job?

Structuring your workload and prioritising what is most important, but also learning it's okay to say no or request a longer time frame for deadline. This is a common one but working on several client accounts will mean multiple people will be expecting things of you, and sometimes it's just not possible to get everything done on the same day.

What extracurricular activities did you undertake at university and what transferable skills did you develop through these?

I was involved in quite a lot of things and they were what really made my time at York, but also what employers have liked to hear about.

I was a STYC and STYM, student ambassador and open day helper, and also part of the postgraduate welcome team. I loved being able to talk to current and prospective students, and getting to meet a lot of different people through these roles. I was also a Student Brand Manager (for an external company), promoting it on campus and at different events. However, the club which really had the biggest impact on my time was the University of York Boat Club. It was quite a big commitment with the level of training but it really helped me manage my time well, and showed a different level of dedication and being proactive outside my degree.

What top tips do you have for York students preparing for today’s job market and life after graduation?

- Start preparing and trying to gain as much experience as early on as possible.
- Be open to new opportunities and ideas you may not have considered.

What topics from students are you happy to answer questions on?

Anything and everything :)

Next steps...

If you like the look of Melissa’s profile, the next steps are down to you! You can send Melissa a message to find out more about their career journey. If you feel you would benefit from more in-depth conversations, ask Melissa to be your mentor.

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