Michelle S. Graduate employment profile
Marketing and Communications in Higher Education
|Language and Linguistic Science|
|Linguistics with Education|
About this profile
|Marketing and Communications Manager|
|University of Manchester|
About the job
What I do
I manage the Marketing and Communications Team at The University of Manchester Library. I lead on integrated marketing campaigns, market research and internal communications. This includes marketing for The John Rylands Library in Manchester city centre.
Skills I use and how I developed them
Digital marketing; campaign planning, delivery and evaluation. I studied online for the CIM professional diploma in marketing and also recently completed the Certified Digital Marketing Professional Program.
What I like most
Leading a team of marketing professionals to deliver engaging campaigns to increase awareness and uptake of Library services and working with Library colleagues to shape outstanding services that meet the needs of our customers.
What I like least
What surprised me most
The variety of the work - no two days are the same.
Finding and applying for the job
My advice to students
My advice to students considering work
Do your homework on the organisation you are applying to work for. Refer to specific services and projects to help you stand out from the crowd.