|Language and Linguistic Science|
|Linguistics with Education|
|Marketing and Communications Manager|
|University of Manchester|
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A day in the life of a Marketing and Communications Manager in the United Kingdom
Marketing and Communications in Higher Education
What I do
I manage the Marketing and Communications Team at The University of Manchester Library. I lead on integrated marketing campaigns, market research and internal communications. This includes marketing for The John Rylands Library in Manchester city centre.
Skills I use and how I developed them
Digital marketing; campaign planning, delivery and evaluation. I studied online for the CIM professional diploma in marketing and also recently completed the Certified Digital Marketing Professional Program.
What I like most
Leading a team of marketing professionals to deliver engaging campaigns to increase awareness and uptake of Library services and working with Library colleagues to shape outstanding services that meet the needs of our customers.
What I like least
What surprised me most
The variety of the work - no two days are the same.
My advice to students considering work
Do your homework on the organisation you are applying to work for. Refer to specific services and projects to help you stand out from the crowd.
If you like the look of Michelle’s profile, the next steps are down to you! You can send Michelle a message to find out more about their career journey. If you feel you would benefit from more in-depth conversations, ask Michelle to be your mentor.