Audience research at the BBC

About me

Lizzie M.
United Kingdom

About this profile

Research Assistant
United Kingdom
Large business (250+ employees)

About the job

What I do

Work in audience research teams looking at viewing data and questionnaires for TV and radio broadcasts to help inform decisions for the future of these broadcasts

Skills I use and how I developed them

Analysis skills - being able to pull relevant findings and themes from data,
Research skills - creating questionnaires to answer specific research questions
Both developed through my degree as well as work experience

Finding and applying for the job

How I looked for work

Several web pages: LinkedIn jobs, the Guardian jobs, the Graduate Recruitment Bureau, Prospects, and specifically looking at organisations in the sector

How I found out about the job

Online jobs board

The recruitment process

Online application, some online tests, and an assessment day

My career

My career goals when I graduated

To work in research

What has helped my career to progress

Deciding on what type of research I was interested in (e.g academic research or market research)

Courses taken since graduation

MSc Research methods in Psychology

How my studies have helped my career

My studies helped further develop my research skills

My advice to students

My advice to students considering work

If you're not sure, apply anyway! You will get an impression of whether or not it's for you during any interviews or assessment days

Ask Lizzie a question