The creative industries are one of the UK’s leading industrial sectors with an established reputation for content production and technological innovation. 

Here are some examples of how our research contributes to the UK's creative sector.

Recreating a Viking army camp in virtual reality

Working with the Yorkshire Museum's digital team, researchers from the Departments of Archaeology, Electronic Engineering, Theatre, Film, Television and Interactive Media and English and Related Literature recreated the sights and sounds of a Viking army camp using a specially-designed virtual reality mask.

Find out more about the DiNAR project.

Featured researcher
Julian Richards

Julian Richards

Professor Richards specialises in the archaeology of Anglo-Saxon and Viking Age England, especially mortuary behaviour and settlement evolution.

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Featured researcher
Gareth Beale

Gareth Beale

Dr Beale's research interests include the use of digital technologies within archaeology and the archaeology of Britain during the 17th and 18th Centuries.

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Redefining Television through Interactive and Immersive Storytelling

Object-Based media allows the content of programmes to change according to the requirements of an individual viewer. In close collaboration with the BBC R&D, researchers from the Digital Creativity Labs and the Department of Theatre, Film, Television and Interactive Media are developing production tools and delivery technologies for video-driven interactive and immersive storytelling. 

Find out more about how we're redefining television.

Featured researcher
Marian Ursu

Marian Ursu

Professor Ursu specialises in interactive video storytelling and intelligent video-based interaction.

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Featured researcher
Jonathan Hook

Jonathan Hook

Dr Jonathan Hook’s research explores the design and development of novel interactive technologies for a broad range of artistic and everyday creative practices.

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Architexture II

Our departments collaborated with vocal ensemble The Ebor Singers to create a live performance inspired by the reconstructed acoustic of the now ruined St Mary's Abbey Church in York. Acoustic data obtained from a 3D computer model of the ruins and interactive auralisation were analysed and used by composer Professor Ambrose Field to inform the score.

Featured researcher
Ambrose Field

Ambrose Field

Professor Ambrose Field's areas of interest are musical composition, music education and new media technology. 

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The Four Mountains Test

Our capacity to recognise places and imagine them from alternative viewpoints is thought to depend on a part of the brain implicated in the early stages of Alzheimer's disease. The Four Mountains Test, which could transform the early diagnosis of Alzheimer's, presents a digital visualisation of a landscape which changes to represent different times of the day and year. 

Featured researcher
Tom Hartley

Tom Hartley

Dr Hartley's research interests include neuroimaging, verbal memory and learning and computational modelling.

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York Art History Collaborations

Our academic staff regularly guest curate and co-curate exhibitions in museums and galleries at home and abroad. As well as exhibitions, we collaborate on major research projects and in the last decade we have received £2.5m of AHRC funding to work on joint research projects with Tate Britain, the National Gallery and the Houses of Parliament.

Find out more about York Art History Collaborations.

Featured researcher
Anthony Geraghty

Anthony Geraghty

Professor Geraghty is an architectural historian, with a specialist interest in the early modern period in England.

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Further information 

For more information about applied creative research at York, see our brochure: Creativity research at York: overview (PDF , 133kb).