After leaving York (with a degree in PPE, an MA in Political Philosophy and teaching experience under my belt!) I joined Millward Brown, a leading marketing research company and part of the global marketing group, WPP. Although not an obviously logical transition, the primary focus of this role was to understand what makes people "tick" (in this context, as consumers and viewers of advertising) which was a very natural transition from many of my studies at York.
The wide range of courses offered by the school of PEP enabled me to develop an extensive range of interests and experience, and, particularly, an inquiring and active mind.
From Millward Brown I moved to Coca-Cola, where I worked for 3 years as a Marketing Activity Manager. Here, instead of researching and evaluating other people's creative ideas, I was responsible for developing and implementing marketing campaigns for a range of Coca-Cola brands.
I am currently Account Director at Billington Cartmell, a marketing communications agency in London. In this role I have a greater variety of campaigns and brands to work on. I am responsible for managing a team of people to deliver strategic recommendations, creative ideas and executions, and winning campaigns for our clients. I am also responsible for delivering a GP of over £600,000 and developing the agency's largest account.
My time at York was a fantastic springboard for my career. The wide range of courses offered by the School of PEP enabled me to develop an extensive range of interests and experience, and, particularly, an inquiring and active mind. I have progressed more quickly and easily in a marketing career than many marketing and business graduates I know, largely, I think, because while they knew the theory and facts about marketing when they graduated, I knew how to challenge, convince and create.