Lifelong Learning Lectures
Before the First World War a craze for pictorial postcards swept the nation; in 1906 the Post Office handled an estimated one billion of these small card objects. The railway companies of Britain – who were engaging in ever more fierce competition for traffic – harnessed this craze to publicize their services, their brands and the attractions and resorts they served. Between 1900 and 1914 they issued millions of official postcards, with the biggest producer, the London & North Western Railway, selling over 11 million by the war. The issuing of pictorial postcards was not however on the periphery of railways’ advertising efforts in this period, and using the North Western as a case study, postcards will be shown to have played an important part in how the railways built up marketing skills and knowledge.
Other lectures from the Centre for Lifelong learning include:
- From prison to university: Should criminals be given an education?
- Summer 2016: The Mystery Plays at the Minster