Sue is an experienced research, marketing and management consultant. She specialises in qualitative market research specifically consumer, retail and social research. She has developed customer and marketing strategies for many NZ & UK retailers and their suppliers. Most recently she has worked with police & crime organisations developing strategies for victim support.
Sue was a Senior Marketing lecturer at AUT University in Auckland, New Zealand where she assisted in developing the curriculum for an integrated business degree and MBA programme.
As a part time lecturer she will be delivering Contemporary Consumer Behaviour and online post-graduate courses at the University of York in addition to delivering clients qualitative research findings for her own company. Sue holds a Masters in Management (Marketing) from Massey University (NZ) and post graduate diploma in Social Research from Auckland University (NZ).
The York Management School
University of York
York YO10 5GD