Dr Nicola Forsdike
Lecturer in Management

Profile

Biography

Nicola joined the York Management School in October 2012 in order to complete a PhD in Management on a part-time basis. Since then she has combined teaching at the School, studying and running her own consultancy business, completing her PhD thesis in 2018.

Her professional background lies in marketing and strategy and encompasses both business to consumer (b2c) and business to business (b2b) environments. Over a career spanning 30 years she has worked extensively in both the public and private sectors and has developed business and marketing strategies and plans across five continents.

Nicola’s PhD research focussed on managerial learning and knowledge creation and illustrates how changes in organisational structure can lead to unanticipated, unintended and unwelcome changes in a firm’s managerial knowledge base.

Subject Group

People, Operations and Management

Research

Overview

Nicola’s research interests lie in how managers learn and how the knowledge required to develop new products within industries is created. Her PhD research focussed on the rail industry in Britain 1963-2016, a period which encompassed a number of major structural changes including, but not limited to, the privatisation of the industry during the 1990s.

From her professional background, she also has an interest in research associated with marketing, for example, the impact of the use of heritage in brands.

In terms of methodology, her PhD work brings together approaches from both organisational studies and business history, a perspective she is working to develop further.

Picture of Nicola Forsdike

The York Management School
University of York
Freboys Lane
Heslington
York YO10 5GD

Email: nicola.forsdike@york.ac.uk