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Fernando Fastoso [PhD, Dipl. Betriebswirt, BA (Hons), PgCHEP, FHEA] is a Reader in Marketing at The York Management School, University of York. Fernando received his PhD from the University of Bradford and previously studied international business in Dusseldorf (Germany) and Newcastle. Prior to joining York, he held academic positions at Bradford University. Fernando Fastoso is a member of the Marketing Group and the Centre for Evolution of Global Business and Institutions (CEGBI) at TYMS. He is also Director for the MSc Global Marketing, and Associate Editor of the International Marketing Review. He is also a Fellow of the UK Higher Education Academy (HEA), a member of the Academy of Marketing Science (US), Academy of Marketing (UK), and Associate Researcher for the Uruguayan National Agency for Research and Innovation (ANII). Fernando also holds the position of visiting professor at the Universidad de Castilla-La Mancha (Spain) and Universidad ORT (Uruguay).
Fernando is currently Co-Investigator on an interdisciplinary project team that has won a N8 AgriFood Strategic Pump Priming grant “Ethical consumption in the Global South” (£22.384), 2017, as well as a large ESRC grant “Sustainable Consumption, the Middle Classes and Agri-food Ethics in the Global South” (£ 681,252.65), 2018 (ES/R005303/1). Both projects bring together collaborators from the University of York, Newcastle University, Durham University, University of Sheffield and various local partners in Brazil, South Africa and China.
Fernando has taught a range of modules in the areas of marketing and international business in English and Spanish at Universities in the UK, Spain, Poland, and Uruguay. He currently teaches on the MSc Global Marketing and BSc Marketing.
Fernando’s research has focused on global marketing issues from the perspective of multinational enterprise (e.g., internationalisation, regionalisation, international advertising and branding strategies) and from the consumer perspective (e.g., the impact of culture on brand perceptions).
Fernando is always interested in supervising doctorates in his research area, as well as related research areas. Specifically, Fernando’s research is currently focusing on (quantitative) consumer research. First, he is looking at how consumer narcissism impacts consumption of branded products and counterfeits in luxury goods markets. Further, he is also looking at how manufacturing, brand origin, and brand positioning interact to determine brand preference. Finally, he is also researching how cosmopolitan consumers develop emotional attachment to brands.
Informal enquiries on the possibility of PhD supervision should be addressed directly to him via e-mail. They should include a full research proposal, CV, and transcript of the applicant’s previous degree.
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