Research topic: Electronic word-of-mouth on social networking sites
Research interests: Yufei is interested in investigating the motivations for consumer to create brand-related content on the social networking sites.
Supervisors: Dr Fernando Fastoso and Dr Hector Gonzalez Jimenez
Leeds University: MSc International Marketing Management, 2015-2016
Beijing Technology and Business University: BSc Logistics Management, 2011-2015