Xiaowen Peng


Research topic: Crisis management based on social media analytics

Research interests: Crisis management; social media analytics; big data analytics; text mining; customer social media behaviours; social-media driven decision-making

Supervisors: Dr Mike Tse and Dr Fernando Fastoso


My PhD research started in October 2017 at York Management School. I graduated from School of Economics and Management at Nanjing Tech University before I completed my Masters degree in Global Marketing at York Managment School. My PhD supervisors are Dr Mike Tse and Dr Fernando Fastoso from the People, Organistions and Marketing group. My current research topic is crisis management based on social media analytics.


The University of York Management School
University of York
Church Lane Building
York Science Park
YO10 5ZF