From student to Dragon

News | Posted on Thursday 9 May 2019

York Management School alumna Sara Davies joins the panel on BBC Two's Dragons' Den.

Sara Davies. Credit: PA

The journey from start-up to success is unpredictable. Support from an experienced investor is invaluable to entrepreneurs and inventors finding their feet in business. The high-flying panel on Dragon's Den offer just that.

From student entrepreneur to crafting queen, Sara Davies' career has gone from strength to strength. Crafter's Companion, the company she founded while in her final year at York Management School, now has over 190 staff and an annual turnover of £34m. Sara completed her dissertation on product development under the supervision of Dr Lynne Baxter and graduated with first class honours. She left York in 2006 as the owner of a rapidly growing business.

Sara will become the show's youngest Dragon when the series begins this summer. She joins veteran business owners Deborah Meaden, Peter Jones, Tej Lalvani and Touker Suleyman to judge products and propositions - and potentially make her next big investment.

She has prior experience on screen, with regular appearances on craft and shopping programmes. In 2011 she returned to the Management School to judge a Dragons' Den-style contest.

Sara has won a number of prestigious entrepreneurial awards and in 2016 was appointed MBE for services to the economy.

Students can learn more about her company as part of the undergraduate module Managing and Leading Change.

Contact us

York Management School
+44 (0)1904 325032

Contact us

York Management School
+44 (0)1904 325032