New MSc Global Marketing launched
New MSc Global Marketing launched by The York Management School - apply now!
Breaking News……New MSc in Global Marketing is launched by The York Management School, University of York. This innovative new programme will start in September 2013 but students can now apply for places.
Set in the global context, this new masters includes teaching modules on global brand management, social and ethical marketing, services marketing, and digital marketing.
The York Management School has brought together two leading academics in their respective marketing areas to ensure a world leading programme. Professor Teresa da Silva Lopes is an internationally renowned scholar in global branding and the evolution of global business, and Professor Bob Doherty is a leading expert in the marketing of ethical brands. The programme will use a range of creative assessments and dynamic guest speakers from industry.
The marketing team are members of the ‘Centre for Evolution of Global Business and Institutions’ , based in The York Management School. This centre is world leading into research on the global evolution of business and global branding.