Inspirational Masterclass goes with a Bang

News | Posted on Thursday 3 November 2011

Masters students from the University of York Management School were treated to a guest lecture from Jo North, Managing Director of The Big Bang Partnership.

Masters students from the University of York Management School were treated to a guest lecture from Jo North, Managing Director of The Big Bang Partnership.

She told students that creativity at work can and should be part of the day job for many employees and although some jobs have less creative space in them than others at certain times business leaders can and should ensure that every single meeting, one-to-one, water cooler chat and training event is designed to facilitate and optimise creativity, so much so that employees become creative without actually realising it.

The Big Bang Partnership have many years’ expertise and experience of working with corporate clients to help grow their businesses, identify and pursue new opportunities and tackle challenging issues through bespoke innovation and creative problem-solving techniques.

Jo informed the audience: “With the accelerating dynamics of competition, the key to competitiveness no longer lies in re-applying past successes. The business case for more creative and innovative strategic planning is now firmly accepted. Creative ideas translate into innovative practice only with careful management and evaluation. Firms capable of innovation and differentiation of products and services from competitors are on average twice as profitable as other firms. Furthermore, engaging employees in new ideas encourages commitment to the business and higher levels of interest in the successful implementation of ideas.

The management of innovation is inherently risky and difficult, as many technologies fail to be translated into products and services and may not be become a commercial success. Innovation can enhance competitiveness but requires different sets of management knowledge and skills from those of everyday business administration.”

Philip Warwick, who heads up the School’s masters programme commented: “Guest lectures such as this provide students with a broad insight and a deeper understanding of creative business processes.  Each year the School’s Centre for Business Collaboration arranges a number of masterclass guest lectures for students on our masters programme.  Past speakers have included senior  executives from Nestlé, City of York Council, Institute of Interim Managers and IBM.

Contact us

York Management School
+44 (0)1904 325032

Contact us

York Management School
+44 (0)1904 325032