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Organization Design of a Creative Professional Company in Japan - a Case Study of a Visual Communication Business Company

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Wednesday 11 October 2017, 10.30AM to 11.30am

Speaker(s): Professor Nobuhiko Yamanaka, Rikkyo University, Japan


In this study, I would like to present results of an exploratory case study about the Japanese company in creative industry located in Tokyo. As an organization model for innovation and creative performance, we have known Burns and Stalker's classic "organic management system" or "organic organization" and this organization model have been validated in a great deal of empirical research. This means, in short, that we can consider their “organic organization” to still be an ideal form of innovation-oriented organizational design.

However, as we all know, the real-world organizations can adopt diverse forms according to its business, their strategic intent or vision, market environment, and problems perceived by its management. More importantly, the model or "ideal type" of organization cannot always tell us that how to organize the real-world organization and how it functions to achieve a certain performance.

Thorough this exploratory case study, I would like to investigate that how a creativity oriented organization is organized and how it functions to achieve their creative performance, and try to find some interesting facts for further empirical studies and theoretical development.

Location: LMB/102b