CEGBI Masterclass Guest Lecture - "Culture's Influence on Brand Advertising"
In this lecture, Prof. Charles R. Taylor, a world renowned expert in branding and advertising, will discuss how precisely culture affects advertising strategies, perceptions of advertisements by consumers, and the perennial question of how, in response to cultural factors, advertisers should deal with standardisation vs. localisation decisions.
CEGBI Guest Lecture Cancelled
Unfortunately, the CEGBI Guest Lecture by Professor Paloma Fernández Pérez has been cancelled due to circumstances beyond our control. We hope to re-schedule the event later in the year.