Events archive

Emerging Market Multinationals and the Theory of the Multinational Enterprise

Monday 5 November 2018

How multinationals in emerging markets can compete with established multinational enterprises

Risks of turbulent environments: Multilatinas moving forward during Latin America's liberalization reforms and aftermath

Monday 29 October 2018

This talk focuses on Multilatinas, MNCs from Latin American countries that have been gaining importance as drivers of FDI within the region during the last two decades.

Foreign Market Entry Strategies in South East Asia (CEGBI Guest Lecture)

Wednesday 17 October 2018

Multinationals and Southeast Asia

The Changing Landscape of Promotion in Marketing

Wednesday 14 March 2018

Exploiting consumer reviews for marketing

Regulation and the Evolution of the Madeira and Port Wine Industries until the 1970s

Wednesday 31 January 2018

Politics, regulation and the Madeira and Port wine industries

“I smugly replied, yes, I know it, I own a small part of it”: Exploring consumer co-operative pub membership

Wednesday 24 January 2018

How straightforward is it to run a community co-operative pub?

Embedding, Disembedding and Re-embedding Manchester City

Wednesday 22 November 2017

Building the Manchester City FC brand

Risk and risk aversion: Insurance, reinsurance, and FDI - CEGBI Guest Lecture

Monday 6 November 2017

Why do insurance companies get involved in risky countries?

Organization Design of a Creative Professional Company in Japan - a Case Study of a Visual Communication Business Company

Wednesday 11 October 2017

How do you organise for creativity in the creative industries?

The Synthetics Revolution

Wednesday 4 October 2017

Marketing synthetic fibres in the fashion industry

“Since when”? Brand Heritage’s Signaling Effects

Wednesday 27 September 2017

How brand heritage affects our perceptions

Optimal Selling Prices for Small Sized Poultry Farmers

Wednesday 13 September 2017

How chicken farmers can get the best price for their produce

Comparing Innovation Capability Through Islamic Dress: A Tale of Two Cities

Wednesday 21 June 2017

Stereotyping and consumer behaviour

CEGBI Workshop: Interdisciplinary Approaches to the Study of Brands in Business

Tuesday 20 June 2017

Our latest interdisiciplinary research on the use of brands

Evaluation of a country branding project – Colombia es pasión

Thursday 25 May 2017

Has branding improved the image of Columbia?

Building strong global competitiveness by Emerging MNEs: From CSAs and FSAs perspectives

Wednesday 5 April 2017

How linking orgnaisations can help new mulitnational enterprises

Male and Female Role Portrayals in Advertising: Is Anyone Satisfied? A Review of Twenty-Five Years of Research

Monday 6 March 2017

How male and female roles are portrayed in advertising across borders

The Social Ontology of the Firm

Tuesday 14 February 2017

Social patterns, practices and events underlying companies

Marketing Tourism during Political Instability: The Case of Egypt

Wednesday 18 January 2017

Marketing strategies in times of crisis

Hedge Funds and Hedging Strategies: Multidimensional Analysis and Evaluation

Thursday 1 December 2016

How US hedge funds play the stock markets

Still myopic? Examining the current state of marketing to older adults in the UK

Wednesday 9 November 2016

How can companies target the senior market?

Customized products for everyone? The role of culture in personalized brand experience

Tuesday 8 November 2016

Cultural differences and brand personalisation

The risks and rewards of trading oil: the commodification of a strategic industry

Monday 31 October 2016

Risks and the oil business since the 1970s

Getting to Great Creativity and Going Global

Tuesday 18 October 2016

Glocalization and creativity in British advertising

Branding, Speech and Perception

Wednesday 12 October 2016

How the effect of voices can be applied to advertising and marketing

How Successfully Can Large Scale Public Service Providers Innovate? Case Studies from The London Passenger Transport Board

Wednesday 5 October 2016

Can technological innovation be matched by institutional innovation?

Global brands at Nestle and the evolution of business

Thursday 29 September 2016

Insights on global branding from one of the leading exporters in the UK and Ireland's food industries.

Branding Heritage

Friday 16 September 2016

How businesses use 'heritage' to improve consumer confidence and loyalty

Joint CEGBI-Corruption Network Cluster PhD Workshop

Friday 15 July 2016

PhD workshop jointly organised by CEGBI and the Corruption Network cluster

Unintended consequences: organisational change and managerial capability

Wednesday 15 June 2016

How industry structure impacts on managers' ability to acquire the knowledge to use resources most effectively

Trade, Marks, and the Medici

Thursday 9 June 2016

The Medici and the beginnings of global branding

CEGBI Cross-Cultural Consumer Behaviour and Globalisation Workshop

Wednesday 8 June 2016

How do different consumers respond in a globalised world?

Publishing in an ABS 3 journal: An Associate Editor's perspective

Wednesday 18 May 2016

The editorial review process as seen by an insider

Advertising to Children: Implications for Policy and Research on Advertising Ethics

Wednesday 20 April 2016

How do we protect our children from harmful advertising?

‘Walking a tightrope’ – Business and the System of Taxation in Greece, 1955-1989

Wednesday 20 April 2016

Taxation and business in the Greek economy

CEGBI Master Class: Challenges in Global Product Management

Monday 18 April 2016

How established global brands continue to be successful

Global Brand Protection and the Marketing of Imitations in China

Wednesday 13 April 2016

How global brands protect themselves against cheap imitations

How to drive digital marketing success with Dr Dave Chaffey

Wednesday 9 March 2016

Top tips for designing and driving digital success

Matches as Merchants of Culture: The Dynamics of the Japanese Match Industry, 1870-1930

Wednesday 9 March 2016

The journey of the Japanese samurai from warriors to entrepreneurs

CEGBI Master Class Guest Lecture: Plusnet - A challenger brand in a highly competitive market

Thursday 3 March 2016

Establishing a challenger brand in a competitive market

A multi-organizational cross-sectoral collaboration: empirical evidence from an ‘Empty Homes’ project

Wednesday 24 February 2016

The practical aspects of collaboration in a multi-organisation project

CEGBI Workshop - Global Chains, Retail Revolutions, and Consumer Societies

Friday 5 February 2016

Leading scholars examine some of the factors which drove key developments in retailing.

Towards a service-dominant view in social marketing

Wednesday 2 December 2015

Applying service-dominant logic (SDL) to social marketing

Taking the fiction out of science fiction: An artificial intelligence consumer perspective

Wednesday 4 November 2015

What happens when humanoid robots with Artificial Intelligence become brand aware

CEGBI Masterclass Guest Lecture: '360 degree Customer-Relationship-Management' - Jessie Tung (Global CRM Manager, Lego)

Monday 26 October 2015

CEGBI Masterclass Guest Lecture by Jessie Tung, the Global CRM Manager of Lego

How global brand extensions into “distant” product categories can be made to work – and why

Wednesday 14 October 2015

Can an established global brand successfully launch a completely different type of product?

CEGBI Masterclass Guest Lecture - Luxury Marketing Trends in Asia

Thursday 8 October 2015

Why the Asian luxury market matters