'Keep This Voucher - It Is Of Value': What Was Rowntree & Co.'s Marketing Revolution?

Saturday 6 June 2020, 10.00AM to 4.30pm

Most York people will know Rowntree & Co’s history, that the early company faced competition from other Quaker family confectioners, that it pioneered its own brands but also had to offer alternatives (imitations) to rival brands, and that in the 1900s the company moved production from several small premises among York’s streets to a mass-production estate. This course will examine Rowntree & Co.’s marketing tactics, brands and advertising, and Rowntree customer-loyalty campaigns.

Tutor: Martin Fecitt BA MA PGCE

  • Term: Summer
  • Day: Saturday
  • Start Date: 06 June 2020
  • Time: 10am-4.30pm
  • No. of weeks: 1
  • Full fee: £40

Register for this course online

Location: tbc