Introducing Behavioural Insights

Saturday 10 February 2018, 10.00AM to 4.30pm

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How do you decide what to put in your supermarket trolley… or make the choice to become an organ donor? We consider these personal decisions, but studies of behavioural economics, nudging and choice architecture identify systematic patterns in the choices that we make. We can use this knowledge to guide people’s decisions around charitable giving, health or elections: the government’s Behavioural Insights Teams are doing exactly that. This course introduces these concepts, how it is being used, and how you can apply it yourself.

Jet Sanders MA MRes

  • Term: Spring
  • Day: Saturday
  • Start Date: 10 February 2018
  • Time: 10am-4.30pm
  • No. of weeks: 1
  • Course fee: £35.00

Register for this course online

Location: tbc