Lecturer, The York Management School
Dr Snehasish Banerjee is a Lecturer in Marketing at the York Management School in the University of York. He holds a Doctorate (Information Studies) and a Master of Science degree (Information Systems) from Nanyang Technological University, Singapore along with a Bachelor of Technology (Computer Science and Engineering) from West Bengal University of Technology, India.
With an interdisciplinary background, Dr Banerjee’s research focuses on the intersection between technology and human behaviour. He has always been fascinated by the prospect of exploring how the society adapts and operates in the digital ecosystem. Therefore, he enjoys asking practically-motivated and theoretically-inspired questions along several inter-related research streams including but not limited to digital marketing, electronic commerce, fake news, and online user behaviour. In addition, he has recently started to explore the areas of cyberpsychology and human-robot interaction. Wherever possible, he looks to employ a variety of methods to address his research questions.
A young and promising scholar, Dr Banerjee has so far published more than 50 peer-reviewed research articles. His research has appeared in prestigious journals such as Computers in Human Behavior, Cyberpsychology Behaviour and Social Networking, Internet Research, Journal of the Association for Information Science and Technology, and Tourism Management. His works have dealt with topics such as brands’ social media presence, online review authenticity, online review helpfulness, online reviewing patterns, online rumours, and information quality on question answering websites.
Dr Banerjee has also won a string of research awards. These include the likes of 2014 Outstanding Paper Award from the Journal of Knowledge Management, 2014 Highly Commended Paper Award from Online Information Review, 2015 Best Paper Award at the International Conference on Internet Computing & Web Services, and 2016 Outstanding Contribution in Reviewing Award from Computers in Human Behavior.