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York Business Festival 2022

The University of York is partnering with the City of York Council to deliver York Business Festival 2022. Now in its 12th year, the festival will be a month-long programme of free events from 1st to 30th November that will focus on ‘Growing the Economy for Today and Tomorrow’. 

The programme for the month will include a series of sessions that cover FIVE major themes: 

  • An economy driven by good business
  • Thriving businesses - The right conditions for Sustainable Growth
  • Reducing Carbon - A greener economy
  • Developing our People - A thriving workforce
  • York as a global city

The University is delivering the theme Developing our People - A thriving workforce. 

Developing our People - A Thriving Workforce

Helping the people of York develop the skills and attributes needed in the 21st century economy.


Introduction to Virtual Reality - 22nd and 24th November 2022

An introductory workshop for SMEs to showcase some of the possibilities of Virtual Reality, with a chance to see some ideas for simple virtual environments where you can showcase a project or concept that may be otherwise be harder to visualise. This will include a look at some existing virtual environments with VR headsets and an overview of easy-to-setup tools. Based in the new Creativity Lab based in the University of York library building.

Organised by University of York, Screen Industries Growth Network

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Building a Resilient & Agile Workforce - 23rd November 2022

York businesses are finding it increasingly hard to both recruit  and  retain talent in a competitive skills market. Through a range of speakers, panel sessions and masterclasses, this event is aimed at businesses of any size or sector who want to find out about innovative recruitment and retention practices. Hear from businesses who have great stories to tell, and providers who can offer valuable support, in topics such as future skills, training and recruiting from the wider workforce.

Organised by University of York, CPD unit

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Developing a Winning Go-To-Market Strategy for your bio-based business - 23rd November 2022

A go to market strategy is a step by step plan that outlines how you will successfully launch your product or service to market, or launch an existing product/service in a new market. In this workshop we will explore the key components of a go to market strategy and how bio-based startups and scaleups can leverage marketing to influence complex B2B buying cycles. We will explore:

  • How to approach positioning and messaging and how to speak about sustainable/ESG credentials in a compelling way
  • How to identify and segment your target audience to focus your efforts on best-fit customers
  • How to identify and decide upon marketing activities that will influence each stage of the buying cycle
  • How to develop KPIs that align sales and marketing efforts.

Organised by University of York in conjunction with BioVale

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An Inclusive Recruitment Workshop for the Creative Industries - 24th November 2022

A workshop for SMEs to explore and evaluate how SMEs currently try to recruit a diverse workforce. The session will focus on identifying best practices and developing stronger recruitment, planning and interview skills including developing inclusive adverts, application processes etc. This will support the development of the workforce through understanding how to recruit using inclusive practice. We would like to use this workshop to demonstrate our newly developed Recruitment Toolkit.

Organised by University of York, Screen Industries Growth Network

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Can the Bioeconomy Benefit Your Business? - 24th November 2022

Whether we like it or not, transitioning away from a reliance on fossil fuels is becoming something we’re all having to think about - to help the environment and also tap into increasingly conscious consumer markets. Join the BioVale team to find out how we are helping businesses like yours to take steps in the right direction, inspire new thinking and create innovative products and services.

Organised by University of York in conjunction with BioVale

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Contact details

CPD Unit
The University of York
RCH/132, Ron Cooke Hub
YO10 5GE

Tel: 01904 325145


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