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Support for Changing Markets

Helping businesses who are thinking about moving into a new market to scope out potential opportunities and better understand the market, including size, value and customer


Holly Arden, Arden Matheson Training Solutions said: 
“Moving into new markets within business can be both daunting and exciting for business leaders. Our Changing Markets programme draws upon proven changing market development techniques, knowledge and skills. We will support clarity of vision, confidence and a clear plan of action for SMEs. SMEs will have the opportunity to develop alongside other SMEs and support each other, learn from each other and build confidence with each other.” 

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Online consultancy and training 

Our consultancy and training support is free-to-attend, professionally-facilitated, and has successfully supported businesses.

Louise Scott, Castle Employment said:
"Holly is a really great presenter and made sure that everyone was engaged and had an opportunity to contribute without feeling pressured.  I really enjoyed the break out sessions too as it was an opportunity to get to know the other people in the session. Great tips to take forward and areas that I can develop for my Business".

Ben Harrison, Kinata Ltd said:
"Holly is amazing at making things sound simple and often explains the marketing process in layman's terms for us who are new to changing markets".

Toni Eastwood OBE, Founder of Quantum Vantage said:
"Following the programme I have: re-thought our target market, re-designed our offer, we are having a rebrand as a result. We have done lots of work on strategy and cascaded that through the team getting them engaged in the process and it has kicked off a whole new approach to our research and actions related to that. We got such a lot from the programme”.

Paula Duck Photographer and York Photo Walks Founder said:
"I have gained so much knowledge and the best bit is I can keep coming back to it and applying it to my business. Thanks so much".

Register your interest

This programme offers two one-hour consultancy sessions at a convenient time for you.  You have the first consultancy session, followed by four group training sessions then your final consultancy session.

The training sessions are run by top business facilitator Holly Arden from Arden Matheson Ltd.

In your first consultancy session you discuss your company, concerns and ideas in more detail and are provided with a template action plan to complete. 

There are four group training sessions providing training in how to reach your new market. Three of the sessions are mandatory plus one optional session dedicated to international markets. Each training session is an online half-day workshop. There is an information document to summarise each group session.  

**The next Cohorts of training begin on the following dates - register two weeks prior to the course start date.**  

The training dates will be held on: 

Cohort 6: 20 May, 22 June, 20 July and optional module 4 on the 27 July 

Cohort 7: 5 July, 27 July, 23 August

Download the project flyer for more details about the four individual training modules on offer: Changing Markets Flyer (PDF , 129kb)

By the end of the final consultancy session, the aim is that you will have completed the action plan identifying the next steps to explore the new market further and embark on your new strategy. 

There is no charge for the support on offer, all we require is for you to complete a short form so that we can assess your eligibility and tailor the content to your business needs.

*Please note that your details are not be shared with anyone other than those involved in the project. You can view the full privacy notice.

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