Events 2024-25
-
Impact of Distant Political Uncertainty on Retail Sales: Examining the Mechanism of Brand Line Length and Brand Type
Intense political uncertainty can lead to retail revenue losses and store closures. By introducing a new mechanism that retailers and brands can influence, this study offers strategic marketing implications for retail and brand managers.
-
Aspirations for cross-disciplinary teaching explored through the model of ‘Law and History’ study: Possibilities and parameters for partnerships with SBS (and beyond?)
-
-
Global Business Strategy of Sport
The globalisation of sports business is a relatively new phenomenon and this seminar will provides insight into it's development.
-
Formal Institutions, National Culture, and AI (Artificial Intelligence) Innovation
Building on information processing theory, we study how the interplay between formal institutions and national culture influences inventors’ information processing in developing AI innovation.