Accessibility statement

Tim Chapman
Lecturer in Sales and Marketing



I am an international sales and marketing professional with over 35 years ‘ experience in the IT, software and telecommunications sectors. I have an extensive knowledge of complex B2b selling, sales leadership and sales effectiveness on an international level.

An experienced facilitator and trainer, delivering programmes in both the commercial and academic sectors.

I pursue my passion for sales and marketing excellence by working to enhance development and education in these fields. I have co-authored, The Salespersons Secret Code, exploring the links between individual sales performance and beliefs, attitudes and behaviours. My second book, Coaching Winning Sales Teams was published in April 2020 and is also a popular Podcast Series on all major platforms.



Selected publications

Chapman, T., Pickford, L. and Smith, T., 2020. Coaching Winning Sales Teams: Insights from the World of Sport and Business. Emerald Group Publishing.

Mills, I., Ridley, M., Laker, B., & Chapman, T. (2018). Salespersons Secret Code. LID Publishing

School for Business and Society
University of York
Church Lane Building
York Science Park
York YO10 5ZF

Room: CL/A/108