Research topic: Systems social marketing
Research interests: Social marketing, marketing, social change, behaviour change, public policies, stakeholder marketing, value co-creation,
- PhD in Management, the University of York, UK (2019 to present)
- Master Degree in Marketing, the University of Huddersfield, UK (2016)
- Undergraduate Degree in Business Administration, Cairo University, Egypt (2011)
I worked in different positions in the departments of marketing and human resources in many international companies that work in the field of telecoms, finance, banking, and educations.
School for Business and Society
University of York