Wissawas Thongteerapharb


Research topic: The evolution of city branding and city indexes 

Research interests: City branding, international brand communication

SupervisorsProfessor Teresa da Silva Lopes 


Wissawas is studying a PhD in Management at the School for Business and Society. His research interests are city branding and international brand communication. His research focus is on city branding, supervised by Professor Teresa da Silva Lopes and Dr Fabien Pecot. He started the programme in September 2019.

Wissawas holds an MA in Advertising and Marketing with Merit from the University of Leeds and a BA in Political Sciences with Honour from Chulalongkorn University (Thailand). He has six years of experience in both academic and corporate communications in Thailand. In the academic field, he was a full-time lecturer at Silpakorn University and a part-time lecturer at Thammasat University and Mahidol University in Thailand. He was also a Deputy Dean for corporate communication at Silpakorn University International College.


School for Business and Society
University of York
YO10 5DD
United Kingdom