Creative Media Labs, funded by the European Regional Development Fund (ERDF), is an initiative set up to help small and medium-sized enterprises operating in the creative industries in the Leeds City Region.
The initiative will establish an immersive and interactive media lab, located in The Guildhall to allow creative businesses to access state-of-the-art equipment to enable them to undertake research, development and innovation activities.
The Creative Media Labs team work closely with Leeds City Region companies, offering a range of support that includes access to XR Stories research and development funding, introductions to XR technologies and workflows, and commercial support.
Creative Media Labs operates within the broader XR Stories project, an investment from the Arts and Humanities Research Council in partnership with the University of York, British Film Institute and Screen Yorkshire.
The initiative’s objectives are to overcome barriers to research, development and innovation in the screen industries sector, and specifically to:
- Enhance the innovation potential of the creative sector
- Enhance the sector’s ability to engage with the next generation of digital storytelling
- Grow the sector’s economic and commercial strength
- Create sustainable collaborative partnerships
More information about ERDF
The European Regional Development Fund (ERDF) allocated by the European Union, is designed to strengthen the economy in the EU by funding targeted areas with the aim of correcting economic and social imbalances between regions.
XR Stories’ ERDF funding is a part of the European Structural and Investment Funds Growth Programme. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund.
XR Stories is funded as a part of ERDF’s digital agenda, to support small and medium-sized enterprises (SMEs). As an ERDF-funded initiative, XR Stories has a remit to be a part of improving and developing the creative economy in the Leeds City Region.
For more information about ERDF, please visit the Government’s guidance on European Structural and Investment Funds.