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Dr Jennifer Chubb
Research Fellow



I am an interdisciplinary researcher with expertise in responsibility and the interplay between science and society. My background is in philosophy and in social sciences. I am particularly interested in ethics, AI, narratives, public perception of science, the impact of science and science policy across a range of domains such as education, health, music and the creative industries.

I completed my PhD in 2017 at the University of York which concerned instrumentalism and epistemic responsibility. I rejoined the University of York in 2019 as a PDRA at the Digital Creativity Labs where I worked on AI futures. Prior to this I held a research position at the University of Sheffield, focusing on research and science policy.

I recently researched the ethics of conversational AI for children’s storytelling for XR Stories and now hold a fellowship primarily focused on the ethical and responsible development of AI technologies in the creative industries and storytelling as sense-making AI.

I am well networked across a range of organisations, and have worked with external organisations including the BBC and a range of research funders. I have over 12 years’ teaching and training experience and I am currently supervising a WRoCAH CDA studentship PhD on the impact of live music venues.

I am closely affiliated with the Science and Technology Studies Unit in the Department of Sociology at York, under the mentorship of Professor Dave Beer.



I am an Interdisciplinary researcher focusing on the impact of science and technology on society and culture. My research has broadly focused on the ethical implications of science on the public, practice and policy and the role of stories in sense-making science and I have particular interests in the domains of music, higher education, interactive media and health and implications for younger generations and marginalised groups.

In recent years, my research agenda has focused on the implications of artificial intelligence. I have conducted futures research and qualitative empirical work to seek to understand what desirable outcomes look like in a future with AI, who benefits and who is disadvantaged? I am interested in how we mitigate against bias and injustice? How we protect marginalised groups and young people. I have looked at the ethical impact of AI in health, in science and in the creative industries. Specifically, I am interested in the role that stories play in shaping our understanding of the future. What dominant narratives exist about AI, to what extent they differ from reality, and in what ways.


One current project is focused on sound as a narrative feature of AI documentaries - AI What's that Sound? The potential of sound for storytelling and its impact on public perception is often ignored in favour of other aspects of a story’s production such as its contextual, technical or visual framing. Yet the soundtrack and sound design of stories allow the storyteller to speak to the audience and can influence their attitudes and understanding of a narrative object. 

The aim of this study is to understand in what ways does a failure to consider the sonic framing of AI influence or undermine attempts to broaden public understanding of AI? Based on our preliminary impressions, we argue that the sonic framing of AI is just as important as other narrative features.


I am currently co-supervising Yorgos Paschos (Collaborative CDA with the Music Venues Trust, co-supervised with John Schofield).


Full publications list

Chubb, J.A., Cowling, P. & Reed, D. (2021)Speeding up to keep up: the role of AI and research 4.0. AI and Society.

Deterding, S., Flick, C., Cutting., J., Chubb., J. (in preparation) Player’s Moral Perceptions of Game Monetisation Techniques: A Pre-Registered Multi-Method Study. PLOS ONE.

Chubb, J.A., Cowling, P. & Reed, D. (In review) The AI story crisis. AI and Society.

Chubb, J.A., Wilsdon., J., Hill, S. (in preparation) Beyond allocation: the unsettled purposes of UK research assessment. Palgrave Communications.

Kidd, I., Chubb, J., & Forstenzer, J. (2021). Is the research impact agenda epistemically corrupting? Journal of Theory in Research and Education. 

Chubb, J., Missaoui, S., Concannon, S., Maloney, L., & Walker, J. (2021) Developing Voice Technologies for Children: Technical and Ethical Considerations for the Creative Industries. Special Issue Ethics in Child-Computer Interaction. 

Samuel, G., Chubb, J. & Derrick, G. (2021) Boundaries between ethics and ethical research use in AI health research. Journal of Empirical Research on Human Research Ethics. 

Weinstein, N., Chubb, J., Haddock, G., Wilsdon, J (2020). A conducive environment? The role of need support in the higher education workplace and its effect on academics' experiences of research assessment in the UK. Higher Education Quarterly. Open Access.

Chubb, J., Derrick, G.E. The impact a-gender: gendered orientations towards research Impact and its evaluation. Palgrave Communications 6, 72 (2020).

Ingram, C., Chubb, J., Boardman, C., & Ursu, M. (2020) Generating Real-World Impact from Academic Research: Experience Report from a University Impact Hub. IEEE/ACM 42nd International Conference on Software Engineering Workshops (ICSEW’20), May 23–29, 2020, Seoul, Re- public of Korea. ACM, New York, NY, USA, 8 pages.

Reichard, B., Reed, M. S., Chubb, J., Hall, G., Jowett, L., Peart, A., & Whittle, A. (2020). Writing impact case studies: a comparative study of high-scoring and low-scoring case studies from REF2014. Palgrave Communications, 6 (1), 1-17.

Watermeyer, R & Chubb, J. (2018). Evaluating ‘impact’ in the UK’s Research Excellence Framework (REF): Liminality, looseness and new modalities of scholarly distinction. Studies in Higher Education.

Chubb, J & Reed, M. (2018). The politics of research impact: academic perceptions of implications for research funding, motivation and quality. British Politics, Special Edition; Impact.

Chubb, J & Reed, M. (2017). Epistemic responsibility as an edifying force in academic research: investigating the moral challenges and opportunities of an impact agenda in the UK and Australia. Palgrave Communications.

Chubb, J., Watermeyer, R. & Wakeling. P., (2017). Fear and loathing in the academy? The role of emotion in response to an impact agenda in the UK and Australia. Higher Education Research and Development, 36 (3).

Chubb, J & Watermeyer, R. (2016). Artifice or integrity in the marketization of research impact? Investigating the moral economy of (pathway to) impact statements within research funding proposals in the UK and Australia. Studies in Higher Education.

Book Chapters

Chubb, J. (2014). How does the impact agenda fit with attitudes and ethics that motivate research? In P.M. Denicolo (ed), Success in Research: Achieving Impact in Research. (pp. 20 – 32). London: Sage.

Chubb, J. (2014). What skills are needed to be an impactful researcher? In P.M. Denicolo (ed), Success in Research: Achieving Impact in Research. (pp. 113-126). London: Sage.

Other Academic and Policy Publications

Šlosarčík, I., Meyer, N., Chubb, J., (2020): Science diplomacy as a means to tackle infectious diseases: The case of Zika. In: Young, M., T. Flink, E. Dall (eds.) (2020): Science Diplomacy in the Making: Case-based insights from the S4D4C project. Science diplomacy as a means to tackle infectious diseases: The case of Zika.

Šlosarčík, I., Meyer, N., Chubb, J., (2020) Science diplomacy and Infectious diseases: Between national and European narratives - Using science diplomacy for addressing global challenges. European Commission. 

Stilgoe, J., Stirling, A., Chubb, J., Montana, J., & Wilsdon., J (2018). A review of recent evidence on the governance of emerging science and technology. The Wellcome Trust.

Weinstein, N., Wilsdon, J., Chubb, J., Haddock, G., (2019). The Real Time REF Review: A Pilot Study to Examine the Feasibility of a Longitudinal Evaluation of Perceptions and Attitudes Towards REF 2021. Research England. 

Weinstein, N.,Wilsdon, J., Chubb, J., Haddock, G., (2019). The Real-Time REF Review. Full Working Paper. Research England. 

Institute, RoRI; Hancock, S., Wakeling, P & Chubb, J., (2019). 21st Century PhDs: Why we need better methods of tracking doctoral access, experiences and outcomes. Research on Research Institute. Report. 

Underpinning research assistance in NESTA’s Biomedical Bubble Report by Jones., R  & Wilsdon., J  (2018).

Chubb, J.A Report prepared for the University of Sheffield: Policy Shops in Higher Education. HEIF funded project. (2019).

External activities


Reviewing duties (2017-2020) I was invited to review for Studies in Higher Education, Social Science & Medicine, Critical Studies in Education, Palgrave Communications, DIS2020 More than Human Centred Design Conference June 2020, Higher Education Research and Development, Arts and Humanities in Higher Education, Oxford Press, Routledge books. 

Chubb, J.A et al. 2021. AI in research could be a rocket booster or a treadmill. Research Professional. 

Chubb, J.A. Blog. 2021. ALEXA, Go Away! DC Labs website.

Chubb, J.A. Report. 2021 AI at a time of crisis. University of York website.

Chubb, J.A., Cowling, P. & Reed, D. 2021 Blog Everyday ethics - expert behaviour and AI. 

Ethics of Conversational AI for children - York Festival of Ideas June 2021 online conference.

Conversational AI for children - Ethics and Technological Review - Department of Computer Science, University of York January 2021

Conversational AI for Children - Ethics and Technological Review - Department of Sociology, University of York December 2020

Good Practices in the use of Machine Learning and AI by Research Funding Organisations: A virtual RoRI workshop in three acts – 11, 18 and 25 January 2021.

The Future of AI: People and Data. Aesthetica Film Festival. November 2020.

The Future of AI and Humanity. Yornight, 8 February 2020, with Professor Peter Cowling

Invited Speaker for BBC Voice and AI. September 2020. Responsible Innovation and Design Ethics of Voice Technology ‘Beeb.’ 

Women in Technology. York. Talk, December 2020. AI and Ethics. 

Impact: The Teenage Years. San Servolo, Venice. Venice International University. Invited talk by the Coimbra Group, Coimbra Group High-Level Seminar on Research Policy, San Servolo, 6-7 December 2018.

Australian Broadcasting Centre (ABC NEWS) - In the Age of hyper-productivity and hustling I’m embracing learning for learning’s sake

Australian Broadcasting Centre (ABC NEWS) - Academics dramatise expected outcomes

Australian Broadcasting Centre (ABC NEWS) - Study finds academics embellishing on grants

LSE Impact Blog - Impact a-gender? calling out the gendered nature of research impact and assessment

Nature Index - Steps to a top-scoring impact case study. 2018.

Wonkhe article -  Why we need a real time REF Review to plan for 2027

Wonkhe article - Re-evaluating REF: have reforms changed how researchers experience the exercise? 2019.

Times Higher Education - REF Review.

Converage in Research Professonial - REF Review. 

The Conversation - Academics feel pressure to embellish.

The Conversation - The value of knowledge.

Times Higher Education - Integrity and grants.

Regular blog on AI Futures for DC Labs

Dr Jennifer Chubb

Contact details

Dr Jennifer Chubb
Research Fellow
School of Arts and Creative Technologies
University of York
Baird Lane
Campus East
YO10 5GB

Tel: +44 (0)1904 325292