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Dr Emma Pett
Senior Lecturer in Creative Industries



My first degree was in Theatre, Film & English Literature, which I studied at the University of Kent. After a decade of travelling and teaching, both abroad and in the UK, I returned to academia to complete an MA in Media, Culture & Communication at IOE (London). This was followed by an AHRC-funded PhD in collaboration with the British Board of Film Classification (BBFC), at Aberystwyth University.

After completing my PhD, I worked on several postdoctoral research projects. At the University of South Wales, I contributed to a project investigating the impact of the BBC’s drama studios relocating to Cardiff, and at the University of Bristol I worked on the AHRC-funded project ‘Teenage Kicks: Exploring Cultural Value from a Youth Perspective’.

Following this, I took up a position as Research Associate at University College London (UCL), on the AHRC-funded project ‘Cultural Memory and British Cinema-going of the 1960s’, before being appointed Lecturer in Film Studies at the University of East Anglia (UEA) in 2015. After four years at UEA I moved to York, and joined the School of Arts and Creative Technologies in September 2019 as Lecturer in Creative Industries.



My research is primarily focused on the intersection of media audiences, institutions and cultural policy. I investigate the relationship between audiences/consumers and media institutions in both historical and contemporary contexts, using a combination of archival, ethnographic and qualitative approaches.

I am currently completing two books to be published in 2020. The first is a monograph, Experiencing Cinema: Immersive Media, Participatory Cultures and the Experience Economy (Bloomsbury), and the second is a co-authored book with Melvyn Stokes and Matthew Jones, Cinema Memories: A People's History of Cinema-going in 1960s Britain (BFI/Bloomsbury).


Selected publications

See the full list of publications on the York Research Database.


(2017) ‘Transnational Cult Paratexts: Exploring audience readings of Tartan’s Asia Extreme brand’, Transnational Cinemas, 8:1, pp. 35-48.
(2016) ‘Blood, Guts and Bambi Eyes: Urotsukidoji and the Transcultural Reception and Regulation of Anime’, Journal of British Cinema and Television, 13:3, pp. 390-408.
(2015) A new media landscape? The BBFC, extreme cinema as cult, and technological change, New Review of Film and Television Studies, 13:1, pp. 83-99.


(2019) ‘Access All Areas? Anglo-American Film Censorship and Cult Cinema in the Digital Era.’ In Mathijs, Ernest and Sexton, Jamie (eds.) The Routledge Companion to Cult Cinema, pp. 180-189.
(2018) ‘Homer, Ovid, Disney and Star Wars: The critical reception and transcultural popularity of Princess Mononoke.’ In Denison, Rayna (ed.) Princess Mononoke. Bloomsbury Academic, London.
(2017) ‘Beyond the Metropolis: Immersive cinema in a rural context. ’In Atkinson, Sarah and Helen Kennedy (eds.) Live Cinema: Cultures, Economies, Aesthetics. Bloomsbury, London.

External activities


My research has involved working in collaboration with national, regional and local cultural institutions, including the British Board of Film Classification (BBFC), BBC Cymru Wales and the British Academy of Film and Television Arts (BAFTA).

Contact details

Dr Emma Pett
Senior Lecturer in Creative Industries
School of Arts and Creative Technologies
University of York
Baird Lane, Campus East
YO10 5DD

Tel: +44 (0)1904 326888