In 2001 he returned to university and studied for an MA in the Sociology of Contemporary Culture at York. He then stayed on at York to complete his PhD on the digitalisation of music culture between 2002 and 2006.
After a year working as ESRC 'translational' Research Fellow on the e-Society programme based at York he took up a post as Senior Lecturer and Head of Programme for Communication at York St John University.
In the Autumn of 2008 he returned to the University of York as Lecturer in Sociology. In October 2011 he was promoted to Senior Lecturer. He teaches predominantly in the areas of the sociology of culture, popular culture, contemporary sociology and social theory.
David's general interests are in the areas of
He is currently using popular culture to explore the possibilities for expanding the methodological, conceptual and communicative repertoire of sociology. More specifically at the moment he is exploring the potential of new forms of digital by-product data for social research
