June 2007
PRESCRIPTIONS FOR HEALTH ADVICE ONLINE.

When searching for health advice online, consumers often reject websites with high quality medical information in favour of those with a ‘human touch’, according to a study carried out by an e-Society project headed by Professor Pamela Briggs of Northumbria University.

For more information: www.york.ac.uk/res/e-society/projects/9/9briefingdoc.pdf