Marketing
This group has expertise in two main areas: marketing and the evolution of global business. A focus of research in international marketing and strategy is on the role of brands, marketing knowledge, distribution networks and certain forms of corporate governance in the growth and survival of multinationals and the internationalization of firms.
Staff in the group
- Prof Teresa da Silva Lopes - Professor of International Business and Business History, Director for the Centre for Evoltuion of Global Business and Institutions
- Jocelyn Hayes - Teaching Fellow in Strategy
- Alex Gillett - Teaching Fellow in Marketing
Our research interests
There is wide interest on topics such as:
- the growth of firms in marketing-based industries;
- multinationals and multibrand management;
- brands and global marketing strategies;
- business history and its value for managers;
- path dependence, intellectual capital and intangible assets;
- cross-cultural transfer of marketing knowledge and institutions;
- marketing and marketing practices over time;
- mergers and acquisitions;
- the interplay between trade mark law and firms' marketing strategies;
- collective brands and branding nations.
We welcome PhD applications on these or other related topics in marketing, global business and business history.
Research Seminars
- Date: 19 June, 2012, 3:00pm - 4:15pm
Room: LMB/102, Law and Management School Building
Speaker: Peter Miskell, University of Reading
Title: 'Overcoming liabilities of foreignness and outsidership: evidence from the motion picture industry, 1921 - 1951 ' - Date: 15 February, 2012, 3:30pm - 4:15pm
Room: Boardroom
Speaker: Alex Gillett, Teaching Fellow in Marketing at The York Management School
Title: Local Government Procurement in England – A Relationship Marketing Perspective - Date: 29 February, 2012, 3:00pm - 4:15pm
Room: Boardroom
Speaker: Professor Neil Rollings, University of Glasgow
Title: Company law, dividend restraint and the British variety of capitalism 1945-c.1973
See also