This group has expertise in three main areas: international marketing and strategy, entrepreneurship and the evolution of global business. A focus of research in international marketing and strategy is on the role of brands, marketing knowledge, distribution networks, the use of trademarks in studies on the long-term evolution of industries, growth and survival of multinationals and the internationalization of firms. We are also interested in the changing nature of value and competitive resources, particularly in the marketing of ethical brands such as Fair Trade companies and social enterprises.
|Prof Teresa da Silva Lopes||Professor of International Business and Business History
Director of the Centre for Evolution of Global Business and Institutions
Head of Marketing Group
|Prof Bob Doherty||
Professor of Marketing
|Jocelyn Hayes||Teaching Fellow in Strategy|
|Dr Alex Gillett||Teaching Fellow in Marketing
Undergraduate Admissions Tutor
|Nicola Forsdike||The unforeseen consequences of privatisation on knowledge capital in the British rail industry.|
|Nor Fuad||The Influence of Ethnic Cultures, Entrepreneurial Orientation and Survivability of Family Business: A Comparative Study Between Malay and Chinese Family Business in Malaysia|
|Dana Fawzi Kakeesh||The effect of Globalization on Strategic Brand Management Strategies: the Case of Royal Jordanian Airlines|
|Haider Khalil||The influence of reputation on University brands|
|Nur Suhaili Ramli||Factors That Influence the Survival of Malaysian Immigrant Entrepreneurs in the UK Between 1990 and 2012: The Case of Jimmy Choo Brand|
|Doaa Shohaieb||Evaluating marketing strategies during financial crisis|
There is wide interest on topics such as:
We welcome PhD applications on these or other related topics in marketing, global business and business history.
The programme will provide students with the scientific knowledge and skills to pursue marketing careers in the global business environment. This will include careers in the private, public and not for profit sectors.
For more information please go to here