Marketing
This group has expertise in three main areas: international marketing and strategy, entrepreneurship and the evolution of global business. A focus of research in international marketing and strategy is on the role of brands, marketing knowledge, distribution networks, the use of trademarks in studies on the long-term evolution of industries, growth and survival of multinationals and the internationalization of firms. We are also interested in the changing nature of value and competitive resources, particularly in the marketing of ethical brands such as Fair Trade companies and social enterprises.
Marketing Group - Academic Staff
 |
Prof Teresa da Silva Lopes | Professor of International Business and Business History Director of the Centre for Evolution of Global Business and Institutions Head of Marketing Group |
 |
Prof Bob Doherty |
Professor of Marketing |
 |
Jocelyn Hayes | Teaching Fellow in Strategy |
 |
Dr Alex Gillett | Teaching Fellow in Marketing Undergraduate Admissions Tutor |
Marketing Group - Doctoral students
 |
Nicola Forsdike | The unforeseen consequences of privatisation on knowledge capital in the British rail industry. |
 |
Nor Fuad | The Influence of Ethnic Cultures, Entrepreneurial Orientation and Survivability of Family Business: A Comparative Study Between Malay and Chinese Family Business in Malaysia |
 |
Dana Fawzi Kakeesh | The effect of Globalization on Strategic Brand Management Strategies: the Case of Royal Jordanian Airlines |
 |
Haider Khalil | The influence of reputation on University brands |
 |
Nur Suhaili Ramli | Factors That Influence the Survival of Malaysian Immigrant Entrepreneurs in the UK Between 1990 and 2012: The Case of Jimmy Choo Brand |
 |
Doaa Shohaieb | Evaluating marketing strategies during financial crisis |
Our research interests
There is wide interest on topics such as:
- the growth of firms in marketing-based industries
- multinationals and multibrand management
- brands and global marketing strategies
- business history and its value for managers
- marketing ethics and ethical branding
- the role of social innovation in market development
- path dependence, intellectual capital and intangible assets
- cross-cultural transfer of marketing knowledge and institutions
- marketing and marketing practices over time
- the role of brands in mergers and acquisitions
- the interplay between trade mark law and firms' marketing strategies
- collective brands and branding nations
- relationship branding
- industrial marketing and purchasing/procurement
- services marketing and management
We welcome PhD applications on these or other related topics in marketing, global business and business history.
CEGBI Centre for Evolution of Global Business and Institutions Events
- Title: The Devil Within: Ogden's Role in the Anglo-American Tobacco War of 1901-02
Speaker: Professor Howard Cox, University of Worcester
Date: Wednesday 13 March 2013, 3.30pm to 4:30pm
Venue: The Law and Management School Building, Heslington East, LMB/102 - Title: Whose Business is Heritage?
Date: 26 April 2013
Workshop organized by: Professor Teresa da Silva Lopes, The York Management School and The Department of Archaeology, University of York - Title: CEGBI/CSWL Summer Conference
Date: 13-14 June 2013
Workshop organized by: Professor Teresa da Silva Lopes, Centre for Evolution of Global Business and Institutions and Professor Stephen Linstead, Centre for the Study of Working Lives, The York Management School, University of York
Previous Seminars
Master Programme in Global Marketing
The programme will provide students with the scientific knowledge and skills to pursue marketing careers in the global business environment. This will include careers in the private, public and not for profit sectors.
For more information please go to here
See also