CEGBI Student supervision
The centre has a number of PhD students working on topics related to the evolution of global business and institutions. Areas of PhD supervision by the members of the centre are in broadly terms the following:
Evolution of Global Business
- growth of firms
- multinationals
- corporate governance
- mergers and acquisitions
- corporate diversification
- comparative accounting
- outsourcing
- supply chains
- entrepreneurship
- brands and global marketing strategies
- industrial structure and performance
- social entrepreneurship and social enterprises
- social innovation
- history and development of international fair trade
- competition theory
- business ethics
- ethical consumerism
- marketing ethics
- marketing sustainability
- sustainability
- Corporate Social Responsibility
Evolution of Institutions
- public sector management
- state-business relationships
- trajectories of capitalism
- gender
- innovation and diffusion of knowledge
- business history and its value to managers
- path dependence, intellectual capital and intangible assets
- cross-cultural transfer of marketing knowledge and institutions
- professional services
- human resource management
- training and development
- employment relations
- alternative economic systems
- heritage of brands
- ethical brands
- changing nature of value
- evolution of marketing theory
For further information regarding PhD applications contact Prof. David Higgins
Teaching
The centre seeks to attract outstanding students, both to the undergraduate and postgraduate programmes. From a teaching and learning perspective the centre teaches a range of topics related to ‘The Global Evolution of Business and Institutions’ including corporate governance, accounting, marketing, public sector management, and international business.
Members of the Centre teach a specialised masters programme in Global Marketing. The programme will provide students with the scientific knowledge and skills to pursue marketing careers in the global business environment. This will include careers in the private, public and not for profit sectors. For more information go to here.
