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Hagen Wülferth

Hagen Wülferth is a management consultant with McKinsey & Company, who focuses on globalisation and international management in China. He has advised multinationals on strategy, marketing and organisation, especially on their entry and expansion strategies for China. Hagen Wülferth studied economics at the University of Oxford and management at the Saïd Business School on an Open Scholarship. Moreover, he has researched at the Institute of East Asian Studies (IN-EAST) in Germany. A fluent speaker of Mandarin Chinese, his primary research interests cover key success factors of foreign multinationals and Chinese firms in China.

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